FBA Group LLC Milestones
- Founded in 2015
- Started with Retail Arbitrage
- First Amazon Brand Management Customer 2019
- Expanded team to international locations in 2020
- Acquired Social Media expertise in 2021
- Helping 20+ small to large Amazon Sellers
Our Back Story
FBA Group is an Amazon Prime focused Brand Management company.
We started our business in 2013 as a way to leverage ourselves out of medical payments. We didn’t know much about the Amazon platform, but knew a friend who was doing. His example gave us the faith to put our money and time at risk. Little did we know how much our lives would change as a result of our Amazon business.
For the first year in business, we thought we did quite well. Our revenues were just over $150,000, in nine months.
Dawn (my business partner and wife) was a breast cancer survivor (2009). Unfortunately, her cancer reappeared as a metastasis to the brain and lungs (2014).
Her new un-employable status meant she no longer worked 70 hour weeks at her day job. This allowed her to focus on our Amazon business and for us to work together. It also meant we HAD to find a more efficientmodel for our Amazon business. She accelerated contacting companies for wholesale purchases.This model took a lot more work on the front end, but it allowed her to work from home.
She very quickly realized many of our potential wholesale partners were fearful of Amazon and had little knowledge of how to make Amazon work for them. Many Brands had not experienced success on Amazon, only problems relating to rogue sellers and Amazon’s cutthroat practices. Her marketing instincts kicked in and we developed a primer for companies to learn how to capitalize on Amazon’s potent selling opportunity.
Initially we were an added value seller for our wholesale partners. We enhanced their Brand presence, and thus increased their effectiveness on Amazon. Most of our early customers needed help removing “rogue sellers” from their listings. Each time we made significant progress with that, the thanks from the Brand was overwhelming. Several brands eliminated all other sellers and asked us to become their only authorized seller.
The second brand she created a wholesale partnership with, went even further and asked if we would manage their Seller Central account. It took our team by surprise; but the more we did the work, the more it made sense.
We used that experience as an example to our other Brands and most jumped at the chance. This shifted our focus to Managing Brands. It was the natural evolution of our Value Added ideals and truly put us in partnership with the Brand.
Unfortunately in late 2016, Dawn lost her battle with cancer and did not see the fullness of the response to our change to Brand Management.