FBA Group is a product marketer and retail partner with longstanding expertise in the Amazon Marketplace. Our focus is to leverage the Prime Platform to maximize a Brand’s experience on Amazon and to help leverage Amazon success across the entire sales arena. The methods we use depend on the individual client’s needs. These plans are dynamic and evolve over time.
We start by learning your corporate culture and coupling that with our Amazon expertise. The initial goal is to increase selling efficiencies and conversion, improve Brand image and facilitates the end customer buying experience.
Our flagship is a program we call Brand Management.
The goal of Brand Management,is to remove 95% of the hassle and interaction required of selling on Amazon. Many companies do not have the desire or the bandwidth to deal with the complexities of truly managing their Amazon presence. Even those who do have the time and desire, usually do not have the expertise. Our goal is to provide a complete solution to your Brand’s Amazon needs. We begin our partnership by taking a deep look at your product catalog as well as having detailed conversations on current pain point and ways to alleviate those.
We believe it makes sense for a Brand to focus on what it does best, producing innovative products and expanding the product line. Most Brands choose to outsource building maintenance, shipping and IT infrastructure to specialists. Does it not also make sense to outsource Amazon solutions to an Amazon specialist?
Would it make even more sense, if the specialist chose to be paid a percentage of revenue. It is our belief, this model helps to directly align both companies.
If your Brand’s products are already on Amazon, we examine the current listings and and triage their needs. For those Brands not currently capturing B2C profits (Selling under their own name), we guide the set up your seller account and register your brand. This allows you to sell your own products directly and to begin gaining control of your Brand presence on Amazon. As part of this process, we examine all aspects, from product descriptions and images, pricing, MAP to bulk shipping procedures. This is all part of developing a custom plan to improve the Brand’s image, increase sales and customer satisfaction.
If your Brand is not currently on Amazon, we create your Brand’s launch in addition to all the above mentioned things.