Hard Launch
After a base of fresh positive reviews are built, we access a buying group who are dedicated to buying new to Amazon products, at a discount rate. These people enjoy being able to say they were first with the new product, but don’t let their friends know they bought with at least a 70% discount (in most cases). We use this group to create a groundswell of buys over a 30 day (sometimes less) period. This acceleration of sales rapid improves the Sales Rank of the products. As you may know, Amazon predicates most things on rank. That includes how well your ad spend works, where in organic searches your product places…
By dramatically increasing the sales rank of the product, follow on sales are much stronger due to leveraging this key Amazon metric.
Social Media Management
This is the most cost effective way to drive sales to Amazon from outside locations. We focus on generating followers on Facebook and Instagram as the primary pushes. As those reach critical mass, we branch out to some of the lesser platforms. Initially, the goal is to build brand awareness and a base of interested followers. We do this through video posts, still image posts, reports on brand specific and industry generic messaging. Once a significant following is created some of our posts are used to drive business to your website and to Amazon. This is typically done in a holiday, seasonal or flash sale notification.
If you already have a strong Social Media game, you do not have to switch to us. You do need to work with us to create programs, posts and promotions that are specific to Amazon in addition to the other things you are successfully doing.
If your Social Media game is not strong, we highly recommend letting us build that for you. The initial spend sees very little return. Over time, it usually becomes the most efficient means of generating and retaining interest in your Brand and product.
Amazon Promotions & Advertising
We strongly encourage you to run periodic promotion to increase sales rank. We can help you in choosing best strategy to make your promotions effective. At present Amazon offers;
Sponsored Campaigns
Vine
Deals
Coupons
Prime Exclusive Discounts
Social Media Promotions
% Off Promotions
Buy One Get One Promotions